Maybe we can finally believe the hype. Jim Jannard is formally announcing his customizable digital video and still camera RED system today that aims to take on DSLRs and further push the boundaries of video quality.
But the hypemaster couldn't help himself with only one announcement. Oh no. He had to go out and give us a prototype of a RED 3D camera (see pic below), giving the 3D movement another boost of juice (albeit a vaporware-ish one) that suggests that technology will be legitimate and mainstream within a few years.
After taking a quick look at the specs of RED's DSMC, we can say that the system is, above all, ridiculously ambitious. You have to build up the camera from the 'brain' of the system (named 'Scarlet' and the super high-end 'EPIC'), built with camera sensors that range from 2/3 of an inch to a huge 6x17-cm. That sensor’s bigger than my apartment.
But probably the most interesting idea about this system is its easily customizable design. If a bigger sensor is released in the future (or if the prices come down), you don’t need to trash your video camera -- you just upgrade it with a new sensor. That’s not a bad way to sell a system that could set as many records for its price as for its number of pixels in a sensor.
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